The EU’s recent GDPR (General Data Protection Regulation) law aims to protect user data and to comply, Meta has now introduced a new subscription plan, which will eliminate advertisements, and thus the collection of data necessary for personalized advertisements. View the details.
Meta’s new subscription plan to create Instagram and Facebook ad-free has been introduced in the EU, EEA and Switzerland and should be rolled out soon. This gives users a choice to either stick with the free version of the social media apps but with ads or go for the ad-free experience by paying some money.
The EU’s GDPR law is a way to protect users’ data by giving them more choices about whether or not they want their data collected for advertising. You can read more about the law here for a better idea.
The plan has been submitted for €9.99/month (~Rs 883) on the internet or €12.99/month (~Rs 1,140) on iOS and Android due to the obvious costs of both the App Store and Google Play Store. This will combine both the Facebook and Instagram accounts in the Account Center. Meta says you will be charged extra for the additional accounts. As of March 1, 2024, this will be €6/month (~Rs 530) on web and €8/month (~Rs 700) on iOS and Android.
This is an important decision for Meta, because its revenue model is highly dependent on advertising. However, since this is mainly for Europe (there’s no word on whether or not this plan will be available in other regions), it might not be a major blow to the company and could help it stay in a win-win situation.
If you plan to stay without a subscription, the experience remains the same and advertisers can show personalized ads. In the future, Meta aims to create more tools to “preserving the value that both people and businesses get from personalized advertising, while giving users control over their advertising experience on our platforms.“
Besides, so will Meta no longer show ads to people under the age of 18 to provide a safer space for children and teens. This has been put on hold for the time being, but we don’t know if it will stay that way! So, what do you think of the new subscription for Facebook and Instagram without add-ons? Let us know in the comments below.