Microsoft Rebrands Bing to Copilot; Competes with ChatGPT

Bing Chat has been renamed to Copilot AI by Microsfot

Nowadays companies are considerable continue innovation in artificial intelligence at the fastest possible pace. Microsoft introduced its Bing Chat as a chatbot and search engine in the same vein. However, it appears that the company is now reformulating its model and actually changing the name Bing Chat Second pilot instead of.

During the Microsoft Ignite 2023 event, the company announced that Copilot will replace Bing Chat and Bing Chat Enterprise. In his official blog postMicrosoft now consistently refers to its AI services as ‘Copilot’ and states that it was so earlier Bing chat.

As of today, users can easily visit the Copilot AI website and use the tool. Although still in a ‘preview’ stage, Microsoft has now confirmed that the Copilot AI will be discontinued and will be generally available from now on. December 1st. Moreover, Bing will also be rebranded as Copilot on Windows 11 after the update 23H2.

MS Copilot AI

With this new change all AI requirements of today’s computing world will be fulfilled by Second pilot. Of course it is Microsoft wants to compete with ChatGPT and his other alternatives even though the companies have a cooperative relationship. To access Copilot, business users need an Entra ID, while consumers need to log into their MS account. The rebranding has already begun as users can now access the new website.

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Bing Chat had its own useful features. You can ask it to do research, find web solutions, help with shopping and more. But despite integrating AI into Bing, this didn’t seem to increase the search engine’s market share, which is still stagnant below ~7%, according to StatCounter. Microsoft has also confirmed that it will later extend Copilot to Microsoft 365 with commercial data protection. This includes various enterprise plans such as Microsoft 365 E3, E5, F3, A3 and A5.

Microsoft Bing logo
Bing Chat will disappear, but will remain Microsoft’s search engine

In addition, Microsoft has announced that Copilot will offer AI support OpenAI GPTs. Currently Copilot is based on GPT-4 & DALL-E 3, bringing one unified experience of both models in one AI assistant. Microsoft wants to make things even better by letting its users create customized versions of Copilot. This allows people to create their own Copilot for specific tasks! The Bing brand is alive and well, and while it will have some AI features, it will all be powered under the ‘Copilot’ brand.

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AI is developing at a rapidly evolving pace. So far Microsoft says over 1 billion prompts have been registered since the launch of Bing AI chat. Was Microsoft’s move to rename Bing Chat to Copilot a good thing? Let us know your thoughts in the comments below.

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